Facebook is releasing new features and
it is very clear that it wants to give more to Facebook Pages, mostly
owned by Brands, Shops and Business. The 4 major features that we will
mention below are ready to offer to Facebook page owners' better
productivity on how they manage their Facebook page.
So let's check them out:
This is big since many of us rely on
services like Hootsuite to do this. Now you can easily create a new post
and instead of posting, you just schedule it to be automatically posted
on a day and time you prefer. This is very helpful for page owners that
do not have a flexible time to spend with their page and let you for
example, write a post in the morning and have it schedule to be posted
at night 20:00.
Be careful, wrong use of this feature
might cause you to lose a lot of engagement with the fans, if you use it
with the wrong way.
You will notice a tiny button on the
right bottom side of your post. There you can spend a few cash in order
to boost your post's virallity and get it promoted on the first page
activity stream of your fans. I'm not a huge fan of this feature since
it requires payment to be used but if you have something really
important to share, Facebook just give you the opportunity to do it with
some extra cash.
Doing some quick math. Let's say that
your average selling product is 20 Euro and that your average conversion
rate from Facebook is 0.1%. That means by spending 5 Euro promoting a
post to reach 1000 fans, you will get a customer with 5 euro. If that is
Ok with you in order to pay 5 euro and get a customer from Social Media then you should try out this feature.
Another good feature, which let you have
a quick look of your Reach Metrics at the bottom of each post. I know a
lot us don't have time or don't bother checking all the time the
Insights page, so that's a good one for those who just want to have a
fast look on how their post is doing.
Check the picture above. What you see is
1. Organic reach which is how many fans have seen your post
2. Viral reach which is how many friends of your fans seen your post. (Very useful)
3. Paid reach which is how many fans saw your posts from the promoted feature we mention above
Another final huge feature that at last
let you create several roles for your Facebook page. This is very useful
especially for big pages and brands, who have several staff to manage
several tasks on each page. For example, if you are owner of a retail
store page you might want to give access to a marketing analyst of your
page and you don't want to bother him with many admin features that he
will not need. In that case you can assign him with the role of Insights
Analyst and that's it.
These are just few of the "more to come'
from Facebook. It is clear that Facebook wants to invest on Brands and
Business owners who aim to reach customers and create brand awareness
from Facebook. That's not bad at all, but let's hope that Facebook do
this slowly with caution because giving Page owners too much freedom and
promotion features might break the relationship between fans and create
"walls". We don't want this to happen and we all shall invest time on
providing great content to our fans.
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